The brand name Love Tiles was created in May 2008, replacing the brand name Novagres. This recent project, associated to a new concept of emotional marketing, aimed at following a communication and marketing policy started two years before. The challenge was to bond people, through affections, to a way of being and feeling each space within their homes, created by elegant, exclusive and unrepeatable atmospheres.
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The recent history of  Novagrés - Indústria de Cerâmica, S.A. dates back eighteen years to 1990 when it started its activity with the production of glazed paving tiles in vitrified white body, going on to produce monoporosa coatings in 1996.

In March 1998, the company placed an innovative product on the market, characterised by its large dimensions, by the smoothing of the edges and by the quality of the design definition, in this way consolidating its leading position within the market of luxury items.

On November 30, 2005, Novagrés, S.A. was acquired by the Panariagroup Industrie Ceramiche S.P.A.. The Panaria Group is one ofthe leading Italian producers of paving and ceramic coating materials.

On December 29, 2006, Novagrés Comércio e Indústria de Cerâmica S.A. merges with Maronagrés Comércio e Indústriade Cerâmica, S.A., changing its corporate name to Gres Panaria Portugal, S.A.. Currently, Gres Panaria Portugal, S.A. owns the commercial brand names Love Tiles and Margres.


In 1999, following a set of environmental protection requirements and policies, along with the continuous search for quality, the Quality Management System NP EN ISO 9001 Model for the quality of planning and development, production, installation and servicing - was implemented and the company was certified on September 26, 2001.

 Purchase Requirements 
 Product Certification – NF-UPEC
 Product Certification – CERTIF
 Environmental Statement
 Emas Certification – EMAS
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After the transition process of the Quality Management System to the NP EN ISO 9001:2015 Norm, the company was certified on January 16, 2003 in the light of the requirements set out by these guidelines for the Planning, development, production and marketing of paving and ceramic coatings.

In 2007, motivated by environmental concerns, Love Tiles implementedand certified an environmental management system, in compliance with the requirements of NP EN ISO 14001:2015, obtained ISO 14001 certification up on December 2008.

Some of Love Tiles products are already certified by CERTIF Associação para a Certificação de Produtos (Association for the Certification of Products), carrying the CERTIF Certified Product Brand Name.


Gres Panaria Portugal Divisão Love Tiles owns one of the most important production units within the ceramic sector, which is the result of a culture that encourages continuous improvement, along with the constant investment in new technologies, design and training/recruitment of highly qualified human resources.
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Love Tiles success is based on the permanent search for new production methodologies and innovative product lines which are able to satisfy Client needs. The importance given to technical and design details has been a determining factor for successful competition within the paving and ceramic coating sector, allowing the company to keep its leading position on the market.


The Panariagroup, with its 1,800 workers, 9,000 clients and six production units, is one of the leading Italian groups in the production and marketing of ceramic materials for paving and coatings.
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Specialized in the production of ceramic materials in porcelain stoneware, the group is positioned at the top market and luxury level with its eight brand names: Panaria, Lea, Cotto dEste, Fiordo, Margres, Love Tiles, Florida Tile and Blu Style whichsatisfy a diversified clientele which is highly demanding of technical quality and product design.

The Panariagroup’s international dimension is reflected by its presence in present in Italy, Portugal, United States and main countries worldwide through an extensive commercial and sales network.

Founded in 1974, the Panariagroup currently has six production units three in Italy, two in Portugal and one in the United States, all of which are on the front line regarding technology, production and the environment. The main focus is on the production of ceramic materials,in porcelain stoneware, which today represents the companys core business (more than 80% of its consolidated overturn).
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